Built for the Running Industry. Backed by Decades of Strategy & Innovation.

RUNGP is the SMS-first + AI-powered engagement platform purpose-built for races, retailers, and running brands—founded by a lifelong runner and industry strategist dedicated to helping organizations grow.

Mission:

To help every running organization—big or small—build deeper, more meaningful relationships with their community through SMS, AI, and modern engagement technology. RUNGP exists to drive growth, increase revenue, and empower teams with tools built specifically for the running ecosystem.

Vision:

We’re shaping the future of engagement in the running industry by blending the proven power of SMS with emerging AI capabilities. From seamless data flows to automated campaigns to AI-powered support, we envision a world where races and retailers run smarter, scale faster, and stay connected effortlessly.

Our Story

RUNGP was born from real experience inside the running world—coaching athletes, supporting races, and seeing firsthand how much organizations struggle with fragmented tools, low email engagement, and outdated communication workflows.

As both a coach and founder, Gerry Perez built RUNGP to solve these challenges with a single platform that pairs SMS (today’s proven driver) with AI (tomorrow’s growth engine). Today, RUNGP powers engagement for races, retailers, and brands across the country, helping them generate revenue, streamline communication, and stay connected with their communities.

The ‘GP’ in RUNGP also stands for Growth & Performance—a philosophy rooted in helping the running industry scale smarter and engage better… and yes, those happen to be my initials too.

Core Principals

SMS First

98% open rates. Real-time engagement. The most powerful channel in the industry.

AI Forward

Voice + conversational AI assistants designed to amplify teams.

Industry Specific

Purpose-built for races, retailers, coaches, clubs, and running brands.

Outcome Driven

More revenue. More engagement. More registrations. More loyalty.

Meet the Founder

Gerry Perez is a longtime runner, industry consultant, and marketing strategist with 20+ years of experience across sports, entertainment, and digital innovation. He has worked with global brands, major race organizations, and specialty retailers—giving him a deep understanding of how the running ecosystem grows.

RUNGP is the product of that experience: a modern engagement platform designed around the real needs of races, retailers, and the athletes they serve.