PODCASTS
SMS Marketing
When it comes to marketing to endurance events, text marketing - or SMS marketing, as it’s often known - is just about as controversial as it gets. Some people have used it and absolutely love the high engagement rate and ROI SMS marketing campaigns provide, others don’t want anything to do with it and positively cringe at the idea of marketing their event over so personal a channel. In this podcast you will learn:
🏃♂️ SMS marketing as another tool in your marketing stack.
🏃♂️ SMS marketing's spectacular open rates and how to compare them to email open rates..
🏃♂️ Examples of SMS campaigns: when to send them, how often, and what to include in them
🏃♂️ Getting the most out of your SMS campaigns with limited-time offers.
🏃♂️ Responding to customer replies, following up and nurturing people through conversations.
🏃♂️ SMS marketing conversion rates and how to interpret themIntegrating your SMS marketing with your registration platform, Zapier for better attribution, ROI-tracking.
🏃♂️ Reactivating customer databases through SMS
🏃♂️SMS copy best practices: identifying yourself as the sender, using clear calls-to-action, using emojis, personalizing your messages.
🏃♂️ Funnelling cold leads from Facebook ads into SMS nurturing campaigns.
🏃♂️ Building up your SMS marketing list: subscribing website visitors, obtaining user consent, drawing users from social media, using incentives, using QR codes.
🏃♂️ The cost of running SMS campaigns.
CRM for the Running Industry
In this episode of the Tech in 26.2 Podcast on @Traxamo, I have a conversation with Gerry Perez, the Founder and CEO of RUNGP, the leading CRM platform for the running industry. Gerry, who has a background in digital marketing, recounts how attending an industry event inspired him to transition his digital marketing agency into a software company. We delve into various case studies and the data supporting them, emphasizing the most effective channels that event organizers should prioritize to maximize their marketing ROI. This discussion promises to be extremely beneficial for event marketers and organizers alike. Enjoy listening! Here are the highlights from our conversation:
🏃♂️ Pivoting from digital marketing agency to building a SaaS business.
🏃♂️ Deep dive into event marketing landscape in endurance industry.
🏃♂️ Why SMS marketing is the best marketing investment for event organizers?
🏃♂️ Intersection of AI and event marketing -
🏃♂️ Navigating compliance and what is SWAS (software with agency service)?
GET MORE REGISTRATIONS
ON AUTO PILOT
Cut your marketing and sales efforts in half by automating the entire registration cicle.
Stay Connected
Copyright © 2024, Total Entertainment Media, LLC d/b/a RUNGP, All rights reserved.