In this podcast we are going to be going deep into the technology, the arguments and the facts around SMS marketing with marketing experts Gerry Perez of RUNGP and Endurance Marketing Founder Beth Salinger. We’re going to be looking at how SMS marketing campaigns work, the pros and cons of using SMS over, or alongside, other marketing channels like email and social media, and how SMS can be used to reactivate customer databases like your unproductive mailing list.
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